How Do They Really Do It? S2022E7: Burger King: How Do They Do It?
- Aired: 2022-05-22
- Time: 20:00:00
- Runtime: 60 minutes
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Overview
The secrets of the fast-food chain, revealing how its advertising marks it out among its rivals, and how a clever pricing and location strategy give it a unique position in the burger market. The programme also looks at what the future holds as customers become more concerned with issues like food waste, the environment and plant-based diets.