How Do They Really Do It? S2022E3: Primark: How Do They Do It?
- Aired: 2022-04-24
- Time: 19:00:00
- Runtime: 60 minutes
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Overview
Documentary delving into the secrets of the UK's biggest clothing retailer, revealing how a small Irish department store grew to become a high-street behemoth. The programme shows how the company's unique approach to advertising gets it plenty of publicity without a big outlay, and looks at how stores are carefully designed and curated to get customers through the door and spending freely.