The Food That Built America S5E7: Champions of Breakfast
- Aired: 2024-04-14
- Time: 21:00:00
- Runtime: 42 minutes
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Overview
Will Kellogg is on top of the cereal industry after beating out post, but now, the king of cereal has met his match with a young flour mill executive. A decades long war for dominance ensues as Kellogg's and General Mills battle it out with new innovative cereals, resulting in the creation of the number one cereal in the country.