What's the Big Deal: Britain's Best Buys? (2025)
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Quick Facts
- Premiered
- Apr 2025
- Runtime
- 60 mins
- Language
- English
- Status
- Running
- Official Site
- Visit Site
Also Known As
What's the Big Deal?
Networks
Channel 4
Storyline
Across each episode, Natalie explores four talked about products - from ice baths to teeth-whiteners. With behind-the-scenes access to scientists, nutritionists and industry insiders, Natalie will investigate how these products actually work and which ones she thinks are worth the hype. As Natalie gathers intel from a raft of experts, six charismatic British households are road-testing these products for themselves at home, then they'll give their honest opinion on which ones they'd buy.
Episodes
Cast

Natalie Cassidy
Presenter